I am leaving Medium.com because if I need to put in the work to make something profitable might as well put the work in something I own!

I joined Medium.com because of the partner program hoping to make a quick buck with little effort while marketing myself without selling data to advertisers. After reading a few "How to make money on Medium.com" stories, it seemed like an excellent deal. I would generate content (which they state is always mine) on the platform, they would advertise it to their user base, and I would get rich with all the paying Medium.com users reading my stories. But it didn't happen.
After a few stories, I realized I couldn't just write a story and let the money roll in... I would need to put in some actual work besides writing content. So I started to ponder:

How much work do I have to put into Medium.com to keep the revenue flowing?

Before I answer that, let's look at what Medium.com offers content creators by looking at their /creator page:

The internet should reward quality thinking, not clickbait. That's why we've created a better home for writers, journalists and experts. It's simple to use, free from ads, and connects you to curious, avid readers, so you can focus on what matters: putting your best work out there.

not clickbait - There is no form of regulation for story titles, so "not clickbait" is a false statement.
free from ads - A bit of a strong statement, a high number of stories on the platform are full of bias to push a product. Is that not a form of advertising?
and connects you to curious, avid readers - I would say this is partially true, I would phrase it "It could connect you".

Let's scroll down a bit more

In the Partner Program, writers are paid based on how deeply readers engage with their work, not based on clicks or attention. Every month, we distribute member's subscription fee in proportion to the authors and stories she read and engaged with that month.

Writers are paid based on how deeply readers engage with their work - They decide who gets what based on how their algorithm interprets engagement which I don't know. Is it fair?
distribute each member's subscription fee in proportion to the authors and stories she read - This doesn't seem very transparent,  there are no free lunches, how much is Medium.com cut? They are not a non-profit. They don't show advertisement, they state not to sell data to advertisers, so how do they make money if not with the subscriptions? Or how do they plan to make money?

I think you get the point. Back to the initial question.

How much work do I have to put into Medium.com to keep the revenue flowing?

I realized I need to put in a lot more work.

From my analysis, I needed to:

  • Write content frequently (to get picked up by the story advertisement algorithm because old content fades and stops making money).
  • Make clickbait (ish) titles to be picked up by the algorithms because you still need to fight for attention.
  • Fight for attention against ghostwriters, celebrity writers, companies and different themes.
  • Advertise my Medium.com stories with talks or ads to get a more significant to work the algorithm.

Why do I need Medium.com?

The short answer is, I don't! If I need to put in all that work to fight somebody else's algorithm on somebody else platform, might as well put it on my own.
On my own platform, I don't have to fight against obscure algorithms to build my audience, I can advertise it myself and I can allow users that like my work. to contribute to me directly, with no man in the middle. I'm Looking at you Brave Browser users.

It is not hard to set up your own platform let alone advertise it and monetize it.

On the next articles, we will talk about how I set up this blog, and make it easy for you to do the same, then we will talk about monetization and advertising.

If you enjoyed what you read and want more about setting up your own platform just Subscribe Here.
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